Jason Falls from Social Media Explorer interviews Edward Boches of Mullin on how his ad agency is meeting the social media demands of its clients. Mullen has been in the advertising game for more than 25 years and represented some of the top companies in America. Mullin saw the landscape of traditional advertising beginning to change a few years ago and have changed with it. The key to keeping any business relevant is the ability to be flexible. Never allow yourself to get entrenched in a certain way of doing business. Changing with the times and embracing new technologies and techniques will always keep you one step ahead of your competitors.

SME-TV: An Ad Agency Doing Social Media Right from Jason Falls on Vimeo.

(hat tip Lifehacker)

Here’s Mashable’s Adam Ostrow on monitoring your industry with social media:

Behold the Dell Adamo XPS — the thinnest laptop in the world. The question I have is how thin is too thin?

I told you earlier this week about a new study showing most small businesses still ignore social media. As I said in the post, I think this presents a huge opportunity for companies to get ahead of their competition by getting in the game now.

With that in mind, read the new post by Lauren Fisher over at Mashable. She profiles 5 small businesses that are successfully using social media. It really shows what companies can achieve when they embrace new technologies and new ways of doing business.