Understanding Social Media Monitoring

Posted by Michael Herman

Often times when you hear people talk about social media monitoring it's usually in reference to brand management. While that's certainly an important part of social media monitoring, it's by no means the whole story. Brand management is only one part of what should be comprehensive strategy. Brian Chappell over at Ignite Social Media does an excellent job of explaining this in his latest post. He lays out in detail the 4 cornerstones of social media monitoring.

The 4 cornerstones are:

1. Competitive Analysis
2. Product Development
3. Reputation Management
4. Outreach

Click over to Brian's post to read detailed explanations of each.