Social Media Is Not An Exact Science
The brave new world of social media marketing has old school marketing firms struggling to adapt. Conventional wisdom has been turned on its head and the old rules and best practices for "what works" is now a constantly moving goal post. You can write out a detailed social media marketing plan for a company that sounds great on paper, but once it's put into practice it may not be worth the paper it's printed on. That kind of uncertainty scares the heck out of the old guard who likes a sure thing and whose clients demand nothing less.
Social Media is not something that lends itself to a one size fits all approach. What works great with one company may have no effect whatsoever with a different brand or company. Every brand or product has an audience that's waiting to be engaged and the trick is to find out how and where they prefer the engagement to take place. Some brands work better on Facebook than on Twitter. Some find great success with both --- or neither.
What business owners and marketing firms need to realize is that social media is dynamic and constantly changing. A good social media marketing campaign must be monitored continuously and tweaked when necessary. When you try something and it doesn't work out you need to immediately pivot and try a different approach.
Be wary of any firm that guarantees outcomes using a particular method. Unless they have an uncanny ability to see into the future, they couldn't possibly guarantee that. We can guarantee you results, but we cannot guarantee what will ultimately get those results.
About Michael Herman
Michael Herman, founder and president of Digital Street, has been actively engaged with innovating digital marketing strategies for over 15 years. Since founding Digital Street—a leading email and social media marketing software company—in 2008, Herman has strived to provide clients with email marketing solutions that allow them to create, track, survey and share campaigns on social media with increased efficiency and effectiveness. Providing companies with the tools to take brands further, Digital Street pushes the industry with enterprise-level technology that simplifies executing large-scale campaigns with expansive databases. Prior to founding Digital Street, Herman served over six years as the vice president of business development for IMC of New England. He specialized in developing strategies for database building and management, marketing automation services, inquiry management and other lead generation and brand-building activities that currently influence Digital Street’s leading-edge technology. Herman’s work experience with leading enterprises provides critical insight as Digital Street serves the needs of varying types of companies. He held an influential role working with the enterprise group at Dell and served as part of Apple’s e-commerce division. Additionally, Herman managed the relationship with Microsoft while working for marketing agency Invenio. An Austin native, Herman’s community involvement has always been a priority. He was instrumental in growing the professional education center at St. Edwards University, where he graduated, and currently serves as the internal communications committee chair for the Greater Austin Chamber of Commerce. His responsibilities in his role at the chamber include managing internal and external communication plans as part of the development of marketing strategies for divisional projects.Connect
