Business Schools Adding Social Media To Curriculum
The NY Times has an interesting piece today related to social media. The top business schools in the world are quickly adding social media to their MBA programs.
Students entering university studies today have grown up with access to computers and the Internet and have years of experience in using online social networks to make connections and share information. Now that businesses are realizing the commercial potential of these social media networks, the universities need to teach their students how to turn their knowledge of these new media channels to profitable use, Mr. Salcito said.
“Just as we saw with digital — with things like creating Web sites or Web-based business — there is a need for immediate transformation in the educational environment,” to keep pace with these fast-emerging developments in the business world, he said.
This is a great thing. Students who leave school well versed in social media are going to have a huge advantage when they enter the business world as compared to those who don't.
About Michael Herman
Michael Herman, founder and president of Digital Street, has been actively engaged with innovating digital marketing strategies for over 15 years. Since founding Digital Street—a leading email and social media marketing software company—in 2008, Herman has strived to provide clients with email marketing solutions that allow them to create, track, survey and share campaigns on social media with increased efficiency and effectiveness. Providing companies with the tools to take brands further, Digital Street pushes the industry with enterprise-level technology that simplifies executing large-scale campaigns with expansive databases. Prior to founding Digital Street, Herman served over six years as the vice president of business development for IMC of New England. He specialized in developing strategies for database building and management, marketing automation services, inquiry management and other lead generation and brand-building activities that currently influence Digital Street’s leading-edge technology. Herman’s work experience with leading enterprises provides critical insight as Digital Street serves the needs of varying types of companies. He held an influential role working with the enterprise group at Dell and served as part of Apple’s e-commerce division. Additionally, Herman managed the relationship with Microsoft while working for marketing agency Invenio. An Austin native, Herman’s community involvement has always been a priority. He was instrumental in growing the professional education center at St. Edwards University, where he graduated, and currently serves as the internal communications committee chair for the Greater Austin Chamber of Commerce. His responsibilities in his role at the chamber include managing internal and external communication plans as part of the development of marketing strategies for divisional projects.Connect
