Why Use Video In Your Marketing?
You may still be a little unsure of how Digital Street’s video marketing service can help drive traffic to your website. Rather than confusing you more with a bunch of technical explanations, we want to compare it to something simple—a store’s salesperson. A lot of times you’ll go into a store to just browse, but when a salesperson helps you out and points out things that you may be interested in, you are more likely to buy something. Well, online videos are a lot like having a sales force on your website by adding a human element to highlight your services. Essentially, they are short snapshots of a business that can help turn online browsers into buyers for the same reasons a store’s salesperson does.
They greet customers.
Just as a salesperson greets you when you walk into a store, online videos allow you to speak to customers interested in your business. They show your brand’s personality in a way that might not come across in your website’s design or text.
They talk about promotions.
When you have a lot of products or services to offer, online videos can help draw attention to specific capabilities that may be new, updated, on sale, etc.
They bring you something quickly.
Even though everything about your business may be found on your website, a video can show people information faster and in a more entertaining way. This is especially helpful when explaining something complicated. For instance, wouldn’t you rather watch a 5-minute video over reading several pages of text?
They let you see something first.
If a person can watch a video about a product and how it works, they are more likely to consider buying it. Videos are a great way of showing product demonstrations, tutorials, training, and customer testimonials.
Have you checked out our demo reels? We would love to help your company with adding video to your marketing efforts!
About Michael Herman
Michael Herman, founder and president of Digital Street, has been actively engaged with innovating digital marketing strategies for over 15 years. Since founding Digital Street—a leading email and social media marketing software company—in 2008, Herman has strived to provide clients with email marketing solutions that allow them to create, track, survey and share campaigns on social media with increased efficiency and effectiveness. Providing companies with the tools to take brands further, Digital Street pushes the industry with enterprise-level technology that simplifies executing large-scale campaigns with expansive databases. Prior to founding Digital Street, Herman served over six years as the vice president of business development for IMC of New England. He specialized in developing strategies for database building and management, marketing automation services, inquiry management and other lead generation and brand-building activities that currently influence Digital Street’s leading-edge technology. Herman’s work experience with leading enterprises provides critical insight as Digital Street serves the needs of varying types of companies. He held an influential role working with the enterprise group at Dell and served as part of Apple’s e-commerce division. Additionally, Herman managed the relationship with Microsoft while working for marketing agency Invenio. An Austin native, Herman’s community involvement has always been a priority. He was instrumental in growing the professional education center at St. Edwards University, where he graduated, and currently serves as the internal communications committee chair for the Greater Austin Chamber of Commerce. His responsibilities in his role at the chamber include managing internal and external communication plans as part of the development of marketing strategies for divisional projects.Connect
