Social Media to Ease the Commuter Blues
Posted by admin
Ahh the morning commute. Always the best way to start your work day isn't it? If you live in one of the top 10 traffic cities chances are you need quite the head start just to make it to work on time. Well, there is a new social network built with you in mind. It's called Waze and it currently has a network of 7 million drivers across the globe.
You need a smartphone to get started, but once you download the app you are all set to go. The social navigation app gets smarter with each new driver who passively or actively reports data from the road in real time. Waze has evolved to become an essential everyday utility for millions of drivers, CEO Naom Bardin says. But can Waze replace the traffic report as we know it? Bardin says yes — eventually. “It will take a while to replace … but what we’re providing is much more granular.”
Apple iPhone 5…oh wait…4s?
Posted by admin
Well the day has finally arrived. Apple has announced the long hyped successor to the iPhone 4! The rumored iPhone Fi..FourS! Wait, what?
Did Apple allow the rumor mills to churn out iPhone 5 specs for this long and really just update the software and a few of the innards? Why yes, yes they did.
Apple's stock fell by 5% after the announcement, most likely due to the lack of an iPhone 5 / One More Thing announcement. Don't get us wrong, the new specs and the updated software for iOS5 looks great and we cannot wait to get our hands on some of the features. But this isn't so much a new product that's a must have, which is what Apple has been known for.
What do you think? Is the iPhone 4s on your purchase list?
Google+ v. Facebook
Posted by Ryan Johnson
The gloves are off and the fight has started. Google+ is the newcomer but already is taking the internet by storm. While it is still in field testing mode, Google+ offers a breath of fresh air from the same old thing with Facebook. We here at Digital Street have been tinkering around in Google+, checking the ins and outs and we must say, we are excited. It has a very nice user interface and is very intuitive. How this will be used in terms of business use is still yet to be seen. Google+ doesn't offer "business pages" but they have some things in the works to answer that question for us too. (See this Mashable article for more)
Facebook isn't going to let this all go on and not retaliate though. So they roll out their new video chat feature supported by their new partnership with Skype. This ads a whole new layer to Facebook's "chat" feature. (Click here to see how to set it up for yourself).
This competition will hopefully push the two powerhouses into a very interesting game of innovation for their respective platforms. And in that case, we all will end up being the winners.
Using Technology to Stand Out
Posted by Ryan Johnson
In today's economy, jobs are slim and candidates are plenty. So how can you use social media/technology to help give you an edge in finding your dream job? Check out this video and see!
Also! This is a great way to use QR codes, not just for finding a job but for interactive advertising. The only limit to what you can do is your own creativity.
The Evolution of the Check-In
Posted by Ryan Johnson
Location-based services have been popping up everywhere over the last few years. And while it all started as a way to find your friends, it has evolved into much, much more than that.
When Twitter first arrived on the scene, the status box was empty, with a grayed out question asking, "What are you doing?". Now, we have services like Gowalla and Foursquare asking, "Where are you?" and "Who are you with?" While GetGlue and ShopKick ask "What are you watching/reading?" or "What are you buying?"
While some might say that the age of overshare is upon us, I feel that this is a perfect way for brands to connect with their consumers. I don't necessarily mean checking in to everything we do, but a more subtle approach where programs and services integrate with one another, and then give feedback to the company. Allowing them to build a better product, or deliver a better service. Or even making new product recommendations based on the way a consumer interacts with their service.
I might be getting ahead of myself, since location-based tech has yet to be adopted by the masses. But if/when it does, look for a more integrated relationship between consumer and brand.
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