Big Things Happening At Google – “Instantly!”

Posted by Michael Herman

You know big things are happening over at Google when their CEO, Eric Schmidt, tweets the following message:

“I predict big things happening today at Google.  We’re already fast… fast is about to get faster.”

Now that tweet and all the fun logo changes are coming together!  Google has just release real-time live results that change as the user types their query!  It’s called Google Instant.  Just what is Google Instant?

Videos are always more fun than reading, right?  Check out the video from Google

Google Instant is rolling out over several days to users signed in to a Google Account.  We have been testing it out and have been amazed!  Here is a quick shot of the screen:

This is a major change.  It should help users find what they want faster—heck, you don’t even need to click the “search” button anymore if you don’t want too.  And like Schmidt’s Tweet from this morning suggests… it’s all about the speed with Google Instant (and I can’t stress enough how remarkably fast it is).  Remember, Google only broke through in the search industry and rose to prominence because their results were so much faster (and more accurate) than the competition—speed has always been important to Google. It seems they’re bound and determined to do whatever they can to ensure that they’re results are quicker and more accurate, so that we have less reason to look elsewhere.