Yahoo purchased Geocities in 1999 for 3.5 billion dollars, and then 10 years later, shut the site down. But before they pulled the plug, a group known as the Archive Team made a backup to preserve 10 years of collaborative work by 35 million people. The resulting 650 Gigabyte bittorrent file is the digital Pompeii that is the subject of an interactive excavation that allows you to wander through an episode of recent online history.

Head to their site and watch the video. Internet history seems so long ago compared to natural history, we are already unearthing the past from just a mere decade ago. Do you think in another decade we will be doing the same with Facebook or Twitter?

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Facebook isn't going to let this all go on and not retaliate though. So they roll out their new video chat feature supported by their new partnership with Skype. This ads a whole new layer to Facebook's "chat" feature. (Click here to see how to set it up for yourself).

This competition will hopefully push the two powerhouses into a very interesting game of innovation for their respective platforms. And in that case, we all will end up being the winners.

Also! This is a great way to use QR codes, not just for finding a job but for interactive advertising. The only limit to what you can do is your own creativity.

You may still be a little unsure of how Digital Street’s video marketing service can help drive traffic to your website. Rather than confusing you more with a bunch of technical explanations, we want to compare it to something simple—a store’s salesperson. A lot of times you’ll go into a store to just browse, but when a salesperson helps you out and points out things that you may be interested in, you are more likely to buy something. Well, online videos are a lot like having a sales force on your website by adding a human element to highlight your services. Essentially, they are short snapshots of a business that can help turn online browsers into buyers for the same reasons a store’s salesperson does.

They greet customers.
Just as a salesperson greets you when you walk into a store, online videos allow you to speak to customers interested in your business. They show your brand’s personality in a way that might not come across in your website’s design or text.

They talk about promotions.
When you have a lot of products or services to offer, online videos can help draw attention to specific capabilities that may be new, updated, on sale, etc.

They bring you something quickly.
Even though everything about your business may be found on your website, a video can show people information faster and in a more entertaining way. This is especially helpful when explaining something complicated. For instance, wouldn’t you rather watch a 5-minute video over reading several pages of text?

They let you see something first.
If a person can watch a video about a product and how it works, they are more likely to consider buying it. Videos are a great way of showing product demonstrations, tutorials, training, and customer testimonials.

Have you checked out our demo reels? We would love to help your company with adding video to your marketing efforts! ]]> http://blog.digitalstreetinc.com/2010/06/14/why-use-video-in-your-marketing/feed/ 0 http://blog.digitalstreetinc.com/2010/04/21/video-mark-zuckerberg-explains-what-coming-facebook-changes-mean-for-users/ http://blog.digitalstreetinc.com/2010/04/21/video-mark-zuckerberg-explains-what-coming-facebook-changes-mean-for-users/#comments Wed, 21 Apr 2010 22:04:16 +0000 Michael Herman http://blog.digitalstreetinc.com/?p=172 Facebook founder and CEO Mark Zuckerberg announced today that major changes are coming to Facebook. Mashable has the specifics, but what really matters to most people is how all this will affect them.

Here's Zuck explaining what the coming changes will mean for users (don't worry, it's not a big deal)...

We try and stay humble here at Digital Street and refrain from tooting our own horn very much. Having said that, every once in a while it becomes necessary to boast just a little bit.

Our email marketing, search engine marketing, and social media marketing abilities are well known, but did you know that we also do mind blowing video marketing as well?

From simple YouTube videos to full blown television commercials, Digital Street can make it happen. Our in-house video production team is second to none. Schedule a free consultation with us today and we'll help take your brand to the next level!

Here's a little taste of what we can do:

It may not be as sexy as Facebook or get as much love from celebrities as Twitter, but LinkedIn is one of the most powerful social networks on the planet. When it comes to business networking LinkedIn is second to none.

Here's an interview with Lewis Howes, author of the bestselling book LinkedWorking. Lewis talks about how businesses can benefit from using LinkedIn:

Lewis Howes Interview from Michael A. Stelzner on Vimeo.

* Don't forget to check out our LinkedIn profile and then join our group!

(hat tip Mashable)

JESS3 / The State of The Internet from Jesse Thomas on Vimeo.